Brooklyn DeShea started Etta B & Co. in 2015, when she was 17 and graduating high school. She wanted to share her family's pottery in a new way, and eight years later she is still thankful for the opportunity. In 2021, Brooklyn faced a long duration of flare-ups and was diagnosed with Lupus, Sjogrens, and Fibromyalgia. Doctors found out that her autoimmune was triggered by UVA and UVB rays and fluorescent lighting. This made Brooklyn leave her family's hospital gift shop, where she had worked previously, and turn Etta B & Co. into her full-time job. She appreciates this creative outlet that helps her stay positive, even on the hardest days, and she loves being able to work with her family. Brooklyn wants to thank all of her customers for shopping small and supporting her journey with autoimmunities. Every purchase helps her share her family's handmade pottery with others, and for that she is endlessly grateful.